Embedding social equity into the built environment
SEAM, Inc. is a US 501(c)(3) nonprofit organization created to help businesses make a positive social impact through their commercial real estate.
Our values
Built on conviction, not compromise
Unapologetically idealistic
We believe deeply that social change can be made and that we can all take part in it.
Accountable
We hold ourselves responsible for successes and failures, constantly learning from them to grow.
Trusted + transparent
We are forthright and honest in every interaction, building long-lasting relationships through integrity.
Leadership
The people behind the mission
Chris Pirschel
Chief Marketing Officer
Chris builds the brands behind certifications. As Chief Marketing Officer at SEAM, he leads marketing, communications, and growth — driving awareness and adoption of SEAM Certif…
Shane Gring
Chief Operating Officer
Shane builds the operations behind certifications. As Chief Operating Officer at SEAM, he leads the systems, infrastructure, and execution that turn the SEAM Standard into a sca…
Terena Campagna
Chief Experience Officer
CXO at SEAM, leading the experience of accredited professionals worldwide. Co-led the development and launch of the SEAM AP credential and continues to coach the global AP commu…
Melina Gorrebeeck
SEAM Europe Regional Director
Melina builds the science behind better places. As CEO of LAMMP, she helps HR professionals, architects, developers, investors, and governments design buildings and communities …
Board
Governance & oversight
Rainey Shane
CEO / Co-Founder / Board Chair
Rainey Shane is Chief Executive Officer and Executive Director of SEAM, Inc., a nonprofit organization that specializes in embedding social equity in commercial real estate thro…
Alex Demestihas
Board Member
Alex Demestihas is co-founder of SEAM, the world's first social impact certification, accreditation, and membership program for commercial real estate. Alongside fellow co-found…
Bruce Thomson
Board Member
Global lead at S&P Global Ratings for integrating social factors, risks, and insights into sustainable finance analyses, credit ratings, and research, with prior experience advi…
Ready to join the movement?
Founding sponsors and donors are an exclusive group of organizations that believe in our bold vision and financially support our work. Become part of it.